Hi, I’m Sam, a creative consultant specializing in brand identity, content strategy, and copywriting.

I was born to tell stories.

And that passion has guided many of my key life and career choices, from earning my MFA in creative writing and starting my first career as an English and creative writing professor in 2012, to starting my own literary magazine and leaving academia to become a professional creative in 2017.

As a brand, content, and creative strategist, I leverage the skills I’ve spent my life building as a storyteller to bring brands to life one sentence, one headline, and one word at a time.

In uncovering the truths and benefits that are core to my clients’ brands—and thoughtfully communicating them to the people they exist for—I help them build meaningful lifelong relationships with their target audiences.

Services

  • The power of a great name cannot be overstated. Let me help you find a name that will help you stand out in the market and connect with your target audience.

  • Together, we’ll uncover the essential truths that are core to your brand. From there, I’ll craft the voice, tone, style, and usage guidelines that bring your brand’s verbal identity to life.

  • Together, we’ll create compelling, user-centric creative campaigns that meet the needs of your business at any - and every - stage.

  • I’ve never met a creative brief I couldn’t solve. Work with me when you need video scripts and radio ads one week, or blog posts and ux microcopy the next.

People enjoy working with me.

  • Sam is one of the smartest, most capable, and energizing people I have worked with. Her wide range of skills in storytelling, writing and project management made her a go-to for any project, and her proactivity and strong sense of ownership drove projects forward from beginning to end. On any team or project, she makes everything clearer, stronger and better, and I’m grateful I got the chance to work with her.

    Lucy Lee, Director of User Experience and Research @ Circulo Health

  • Over the years I have come to understand that the difference between decent and great in copywriting has little to do with language proficiency and narrative technique; it lies instead in empathy. It's the ability to deeply connect with the audience, to anticipate what will resonate emotionally, to address the customers pain points without them being aware a pitch is being made. In this regard, Samantha stands out remarkably. The way she meticulously plans the journey, engages with the audience, and possesses her remarkable way with words, Samantha would undoubtedly be an invaluable asset to any team.

    Glenn Herzberg, Director of Product Marketing @ ReflexAi

  • I worked alongside Sam as she lead our company's efforts in copy writing, brand messaging and content creation for over a year and a half. During that time, she's successfully helped to develop nearly a dozen great brands, managed our company's blog and launched our own new website. In addition, using her experience in education, she lead several full day branding workshops, each with 10+ high level professionals in attendance. I can't begin to say enough about how incredibly talented and creative she is. Her ability to distill a high level brand strategy into a compelling narrative is truly impressive.

    Chapin Herman, Co-Founder & CEO @ Herman-Scheer

  • Sam is one of those rare, right and left brain creatives, who fits seamlessly into in-house departments because of her dual skill sets.

    Suzanne Polverino, Sr. Director of Program Management @ GoodRx

  • Samantha is a true wordsmith with an exceptional talent for branding and content. Her ability to gather and comprehend client must-haves is outstanding. During the crucial onboarding and concept phase, she played a pivotal role in transforming client feedback into on-brand content seamlessly integrated into our mock-ups. Sam's proficiency in working autonomously on copy while collaborating closely with design and product teams for rapid feedback was remarkable. Her approach ensured that our projects moved forward efficiently and effectively. She played a vital role in getting our own team's content on track defining clear schedules and themes for content creation. Her dedication and skills were invaluable to our team's success.

    Andrea Morin, Head of Design @ Delfina

  • Sam was one of my favorite people to work with at Circulo and in life. She has a growth mindset that is absolutely inspiring. We collaborated several times, structuring the content for a few landing pages. And each time we worked together, I noticed that Sam improved in her understanding of the company and how to communicate its values. We were coworkers, but Sam is now a friend.

    Kashif Ross, Senior UX Researcher and Designer @ Circulo Health

  • Sam left a mark on our company that I'll always be thankful for...she's proactive in her work, selflessly helps others, and organizes and drives projects through to completion as an organized self-manager.

    Greg Hausheer, CEO @ Lightmatter

  • Sam is an extremely talented writer and an amazing co-worker with a killer sense of humor. She was the copywriter at Herman-Scheer, a company we both worked at, and transformed their Branding service offering. She led and wrote all the content related to brand strategy and development in addition to all website copy, social media content, and copy on digital/print pieces. She also published all of the blog content and many of those articles were even picked up by Forbes and Huffington Post, among others. There's literally no project she can't handle. I strongly recommend Sam for any copywriter job. Any company would be so lucky to have her on their team!

    Tessa Smith, Digital Content Specialist @ TOMS

  • Samantha is an amazing copywriter / brand strategist who is passionate, dynamic, and hard-working with a great sense of humor. Her performance was absolutely remarkable during her time at Herman-Scheer. She took over all of brand strategy work and produced very successful outcomes. Samantha has always been an absolute joy to work with. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees. Without a doubt, she will be a valuable asset to any team.

    Hanee Kim, Senior UX UI Designer @ Active Theory

  • My cofounder and I hired Samantha as the first copywriter for our branding agency, Herman-Scheer. Her contributions to the company over her tenure were extremely valuable. Within the first year of Samantha being with us she helped to define; our company’s voice and tone, the processes in which we take clients through brand building exercises and how to generate thought leading content. Samantha wrote and edited a catalog of blog articles and newsletters that amassed a great deal of views and lead to syndication through popular online publications such as HuffPost and Forbes. She is able to interpret a great deal of information and work very collaboratively to distill it into eloquent messaging and content. Sam has the ability to work very autonomously and at a very productive pace which will continue to serve her well through out her career. I have nothing but positive things to say about Sam, and am open to speaking further with anyone smart enough to consider hiring her.

    John Scheer, Co-Founder & Chief Creative Officer @ Herman-Scheer

Experience

Brand Strategist & Verbal Design Lead

Brand Nua
2024 - Present

Associate Creative Director, Copy

GoodRx (Contract)
2023 - 2024

Content Strategy & Marketing Lead

Lightmatter
2022 - 2023

Content & Verbal Design Lead

Circulo Health
2021 - 2022

Creative Strategist, Brand Marketing

GoodRx
2020 - 2021

Head of Content

Renew Health
2018 - 2020

Brand Strategist & Copywriter

Herman Scheer
2016 - 2018