People enjoy working with me :)

  • Sam is one of the smartest, most capable, and energizing people I have worked with. Her wide range of skills in storytelling, writing and project management made her a go-to for any project, and her proactivity and strong sense of ownership drove projects forward from beginning to end. On any team or project, she makes everything clearer, stronger and better, and I’m grateful I got the chance to work with her.

    — Lucy Lee, Director of User Experience and Research @ Circulo Health

  • Over the years I have come to understand that the difference between decent and great in copywriting has little to do with language proficiency and narrative technique; it lies instead in empathy. It's the ability to deeply connect with the audience, to anticipate what will resonate emotionally, to address the customers pain points without them being aware a pitch is being made. In this regard, Samantha stands out remarkably. The way she meticulously plans the journey, engages with the audience, and possesses her remarkable way with words, Samantha would undoubtedly be an invaluable asset to any team.

    — Glenn Herzberg, Head of Marketing @ Banjo Health

  • Sam is one of those rare, right and left brain creatives, who fits seamlessly into in-house departments because of her dual skill sets.

    Suzanne Polverino, Sr. Director of Program Management @ GoodRx

  • Samantha is a true wordsmith with an exceptional talent for branding and content. Her ability to gather and comprehend client must-haves is outstanding. During the crucial onboarding and concept phase, she played a pivotal role in transforming client feedback into on-brand content seamlessly integrated into our mock-ups. Sam's proficiency in working autonomously on copy while collaborating closely with design and product teams for rapid feedback was remarkable. Her approach ensured that our projects moved forward efficiently and effectively. She played a vital role in getting our own team's content on track defining clear schedules and themes for content creation. Her dedication and skills were invaluable to our team's success.

    Andrea Morin, Head of Design @ Delfina

  • Sam was one of my favorite people to work with at Circulo and in life. She has a growth mindset that is absolutely inspiring. We collaborated several times, structuring the content for a few landing pages. And each time we worked together, I noticed that Sam improved in her understanding of the company and how to communicate its values. We were coworkers, but Sam is now a friend.

    —Kashif Ross, Senior UX Researcher and Designer @ Circulo Health

  • Sam left a mark on our company that I'll always be thankful for...she's proactive in her work, selflessly helps others, and organizes and drives projects through to completion as an organized self-manager.

    Greg Hausheer, CEO @ Lightmatter

  • Sam is an extremely talented writer and an amazing co-worker with a killer sense of humor. She was the copywriter at Herman-Scheer, a company we both worked at, and transformed their Branding service offering. She led and wrote all the content related to brand strategy and development in addition to all website copy, social media content, and copy on digital/print pieces. She also published all of the blog content and many of those articles were even picked up by Forbes and Huffington Post, among others. There's literally no project she can't handle. I strongly recommend Sam for any copywriter job. Any company would be so lucky to have her on their team!

    —Tessa Smith, Digital Content Specialist @ TOMS

  • Samantha is an amazing copywriter / brand strategist who is passionate, dynamic, and hard-working with a great sense of humor. Her performance was absolutely remarkable during her time at Herman-Scheer. She took over all of brand strategy work and produced very successful outcomes. Samantha has always been an absolute joy to work with. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees. Without a doubt, she will be a valuable asset to any team.

    —Hanee Kim, Senior UX UI Designer @ Active Theory

  • I am so fortunate to have had the opportunity to work with Sam! She is an experienced copywriter, very professional, and a pleasure to work with! After a very short orientation, she produced a highly technical 75 page playbook with minimal guidance ahead of schedule and with the right verbiage and tone. The client was delighted with the product and I was so glad to have her on our Health Preparedness Partners team as a copywriter and marketing consultant!

    —Lisa Koonin, Founder @ Health Preparedness Partners

  • Someone needs to give this lady a team and get out of her way. I’ve worked with Sam for six months and am constantly blown away by her quick problems solving capabilities and action-oriented solutions. I’ve been halfway through a project brief when she sends over the finished work. It would be a waste if Sam got stuck doing the day-to-day things she so quickly picks up and moves forward, when her ability to strategize, organize teams, and give clear direction are second to none.

    —Rachelle Cummings, Creative Strategist @ Circulo Health

  • Few people encounter such a kind, talented content creator like Sam. Sam is committed to producing the best content and is always game to try whatever gets our team ahead. Her communication skills are stellar, bar none. My interactions with Sam were something I looked forward to on our projects. She brings clarity and succinctness to the most complex ideas and content. I knew our project was always in good hands with Sam. I can count on her to create stunning copy that meets user experience needs and requirements. Working with Sam is a breath of fresh air. Any team should be over the moon to have Sam among their ranks. She sets a high bar for content management!

    —Lissy Torres, UX Designer @ Circulo Health

  • I worked alongside Sam as she lead our company's efforts in copy writing, brand messaging and content creation for over a year and a half. During that time, she's successfully helped to develop nearly a dozen great brands, managed our company's blog and launched our own new website. In addition, using her experience in education, she lead several full day branding workshops, each with 10+ high level professionals in attendance. I can't begin to say enough about how incredibly talented and creative she is. Her ability to distill a high level brand strategy into a compelling narrative is truly impressive. Whether it's in the format of a long form manifesto or within impactful taglines, her words always proved to be effective. In addition, she's an expert in developing very distinctive voice and tone styles for brands and she's able to articulate the structures and guidelines for staying within those styles. During her time at Herman-Scheer, she's had a few dozen blog pieces published by Forbes, YEC, UpWork and several leading publications on Medium just to name a few. She's written the copy for several award winning websites. And most importantly, she's an awesome person and a true joy to work. I can, with extreme confidence, recommend Samantha for any copywriting assignment. Feel free to contact me directly if you have any additional questions about my experience working with Sam.

    —Chapin Herman, Co-Founder & CEO @ Herman-Scheer Brand Studio

  • My cofounder and I hired Samantha as the first copywriter for our branding agency, Herman-Scheer. Her contributions to the company over her tenure were extremely valuable. Within the first year of Samantha being with us she helped to define; our company’s voice and tone, the processes in which we take clients through brand building exercises and how to generate thought leading content. Samantha wrote and edited a catalog of blog articles and newsletters that amassed a great deal of views and lead to syndication through popular online publications such as HuffPost and Forbes. She is able to interpret a great deal of information and work very collaboratively to distill it into eloquent messaging and content. Sam has the ability to work very autonomously and at a very productive pace which will continue to serve her well through out her career. I have nothing but positive things to say about Sam, and am open to speaking further with anyone smart enough to consider hiring her.

    —John Scheer, Co-Founder & Chief Creative Officer @ Herman-Scheer

  • Sam is an absolute pleasure to work with! She's extremely detail-oriented and organized when there are multiple tasks going on at once. She's a team member you can always count on to get the job done and done very well. Sam is an expert and extremely talented at what she does. She's the best to work with and highly recommend!!

    Mary Kelley, Head of Partnerships @ Lightmatter

  • Any team would be extremely lucky to work with Sam! She's not only incredible at what she does but she adds such a positive energy to every day. Sam's creativity helped us build a strong content strategy, being both organized and thoughtful in her approach. Highly recommend!

    Steph Adams, Head of Product @ Lightmatter

  • Sam is great addition to any team! She is extremely positive, professional, and proactive with her approach to work. Sam operates with a bias to action and has no problem handling multiple responsibilities at once. She is incredibly organized and diligent about communicating progress - you can trust her to keep things on track even amidst chaos and ambiguity. Highly recommend Sam!

    Mollie Fleury, Chief of Staff @ Lightmatter