Brand Strategist, Copywriter, and Content Marketer @ Herman-Scheer Brand Studio
As the sole writer at a boutique branding agency, I was an instrumental contributor to the strategic development and positioning of several d2c and b2b brands.
Led brainstorming and discovery sessions with client stakeholders
Spearheaded brand strategy & development for clients across various industries, including healthcare, finance, nonprofits, and more.
Crafted the brand messaging suites, including guidelines for voice & tone, for all clients
Researched, wrote, and promoted all of our brand’s thought leadership content at www.herman-scheer.com/the-juice
Established our co-founders as thought leaders in the branding industry by ghostwriting articles that were published by major outlets, including Forbes and The Huffington Post.
Brand Bibles
The ultimate client deliverable, our Brand Bibles represented the culmination of our brand strategy and identity work. In addition to leading the verbal design for each of these brands, I also developed the structure and wrote the copy for these Brand Bibles.
Creating a best-in-class blog about branding
As the sole writer at Herman-Scheer, I was also owned our own content marketing strategy and led the writing, management, and promotion all of our own content around hot topics and current events in the branding industry. Many of my articles were republished by Forbes, The Huffington Post, The Startup, and Upwork.
