Creative & Content Strategy @ GoodRx
As part of GoodRx’s brand team, I brought the voice of the customer to our national brand campaigns.
Spearheaded the development of the national Good Stories campaign, from sourcing real customer talent, to writing interview guides, and providing creative direction for final TV edits
Built a UGC pipeline from the ground up that generated hundreds of compelling user testimonials for our various product offerings
Pitched and led the development of the GoodRx Medicare Center to provide a hyper-contextualized user experience that merchandized our most relevant offerings for the needs of the 65+ population
Good Stories
When people can afford to take their medications, their lives change for the better. But don’t take our word for it. Hear it directly from Kiara, a single mom who credits GoodRx discounts for her ability to stay on top of the medications that protect her mental health. Or from Brenda, who couldn’t afford the medications she needed to keep up with her 2-year-old granddaughter. Or from Dr. Monica, a pharmacist who recommends GoodRx to the customers who would otherwise have to abandon their medications at her counter. In the Good Stories campaign, we moved beyond the obvious benefits of our prescription discounts to illustrate the real, human impact of our offering.
Building the GoodRx Medicare Center
Leveraging the Medicare expertise I gained at Renew Health, I pitched a Medicare-focused microsite to senior leadership. The Medicare Center contextualizes our most relevant offerings for the 65+ audience while simultaneously providing value via thoughtfully merchandized educational content that builds brand trust and loyalty.
