Verbal & Content Design @ Circulo Health
As Circulo Health’s resident wordsmith, I led our verbal & content design efforts across multiple GTMs.
Crafted brand identity, voice, and tone guidelines
Wrote our website and product copy
Developed and managed Full Circle, our blog and resource center
Served as a creative director and copywriter on multiple marketing campaigns
Meet Circulo.
One of my first projects upon joining the Circulo Health team was to lead the creation of two short explainer videos that would introduce audiences to two of our brand’s distinct offerings:
Primary health care, which is offered in-person and virtually to members based in Clifton Park, NY
Home and community-based services to support the intellectually and developmentally-disabled (I/DD) community, which are offered throughout the state of Ohio.
Our silver screen debut.
I wrote and provided creative direction for Circulo Health’s first TV commercial, which advertised our primary health care offerings. The spot debuted in the greater Albany region during the opening ceremonies of the ‘22 Winter Olympics.
Crafting the Circulo Home’s brand
Our small but mighty creative team of 4 built the Circulo Homes brand from the ground up in record time, establishing the guidelines around identity, voice, and tone that empower every current and future employee to bring the brand to life across every touch point in the user journey.
Creating Full Circle
I led the development and management of Full Circle, Circulo Health’s blog and resource center, where we regularly publish helpful content for our various audiences.
Content Strategy & Content Design
As the team’s sole copywriter, I assisted with content design and copywriting for all of our websites, marketing landing pages, and product experiences.